Itc e choupal case study solution

LinkedIn Aware of the multitude of problems faced by impoverished rural Indians, ITC prolonged its e-Choupal framework to deliver core companies, such as access to wellness care, education and learning and information.

Itc e choupal case study solution

Tarun Tarun's journey in ITC: Post my corporate induction, I was sent to ITC's Bangalore factory to understand manufacturing operations. The 90 days that followed involved detailed understanding of the manufacturing process, interacting and learning from employees who have spent a lifetime with ITC and an in depth exposure to industrial relations.

I was involved in multifarious activities such as recruitment of frontline workforce, implementation of frontline performance management system, conducting development centres, providing behavioral training to the frontline workforce and formulation of induction programme for new recruits.

I am currently a part of a 4 member team and am closely involved with manpower planning, recruitment, HR budgeting, conducting development centres for different functions and execution of live HR projects.

Tarun's thoughts on ITC as a Workplace: ITC is a place where you keep 'learning' and 'unlearning' every moment. You interact with stalwarts who were Assistants Under Training like us years ago and these senior managers are always happy to share their experiences with newcomers People are warm, courteous and they become friends for life.

The eclectic mix of various generations provides you an environment where you get exposed to multiple perspectives. I have completed two years in this Company and right from training to my current responsibility, it has been a great learning experience.

Tarun believes ITC offers you: ITC has aggressively diversified into many categories over the last decade and it offers individuals an opportunity to be a catalyst to this growth engine. You get a chance to work on interesting live projects and cross functional teams.

After two years I can say that ITC gives an individual a chance to explore his or her potential to the fullest. The sheer experience of being a part of this growth engine is an immense motivator to experiment and deliver. ITC puts immense trust in its employees and it is a privilege to work with this world-class organisation.

Overview Profile We look for. Technical 26 factories, best in class technology, state of the art facilities, diversity in roles, processes and in businesses, all this and more makes ITC a dream company for professionals pursuing a career in the Technical function.

ITC recruits the best engineering minds from both premier engineering campuses across the country and directly from the market for roles in its Technical function.

The objective of ITC's Technical function is to service the market with world-class products and huge investments are made continuously to remain at the cutting-edge of technology and most importantly, towards the enrichment and development of our human capital.

In ITC responsibility comes early. These roles can range from operations, maintenance, engineering, project management and logistics. The role can involve heading a small department having employees or managing a project involving substantial capital expenditure or managing the supply chain and logistics.

The roles also include managing the maintenance activities for the plant or can be in the core engineering area.

Therefore each role has a totally different flavour of its own and therefore its own challenges and learning opportunities. For professionals recruited from the market roles are offered in keeping with the nature and length of their experience. The roles range from entry level roles to the ones which involves management of entire departments such as Production or Engineering.

In the technical function you will be rotated across these roles to provide you with wider exposure and overall business perspective. Based on performance and potential, you will be moved up to head a department having size of more than employees as early as years from the date of joining the Company.

The ITC eChoupal Initiative Case Solution

From there again based on merit, you will be given the opportunity of becoming the head of an entire engineering department of the factory or the production department and going forward the opportunity to head an entire factory. After a detailed training programme that lasted over six months and across various businesses, I was posted in ILTD - the leaf tobacco development division of ITC.

For me it turned out to be a great realisation as I attempted career moves one after the other that helped me broaden my exposure to various businesses across functions.


So while I started off with the tobacco supply chain in ILTD and moved on from there to handle tobacco exports to international customers and then to heading the tobacco purchase department for our cigarette division, I currently am in the Trade Marketing and Distribution function, working as a Branch Manager and responsible for the business deliveries of a branch in the FMCG product portfolio of ITC.

The journey till now has been everything but stagnating. While on one hand I learnt the nuances of the international tobacco trade, on the other I learnt about cigarettes as a product. And now having learnt what it takes to sell this product, I also landed myself an opportunity to sell not only cigarettes but all the other FMCG products including packaged foods and personal care.

As I complete my first decade in ITC, I can only look forward with the glimmering hope of a fulfilling career with the realisation that this great organisation will continue to provide the opportunity and the challenges that will instigate an individual to push the boundaries.

Mrigaban's thoughts on ITC as a Workplace: Extremely professional and supportive, ITC is an organisation that encourages healthy competition and believes in meritocracy. Any workplace irrespective of the function reflects concerted efforts through effective team work.

The ITC eChoupal Initiative

True to its spirit, ITC has always completed tasks in teams and shared credit amongst team members.Amitav Mukherji. Amitav's journey in ITC: I joined ITC in , after a short stint of 2 months at an international bank.

One of the reasons I made the switch early was a strong desire to experience the challenge of managing industrial relations and even then ITC had a stellar reputation in that area. itc-e-choupal-analysis 1. ITC e-ChoupalWeakness of e-choupalAlthough e-choupal helps eliminate the middleman and therefore allows farmers to get a better price forwhat they grow, it does nothing to solve the more fundamental problem of the inherent inefficienciescreated by so many tiny addition, it relies on infrastructure, which .

The e-Choupal Initiative case study solution, The e-Choupal Initiative case study analysis, Subjects Covered Business ethics Leadership Stakeholders Strategy Technology Value chains by S.

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Itc e choupal case study solution

This e-choupal programme is intentionally targeted and directed in the rural, agricultural areas by ITC in the belief that this would improve the quality of life in rural India with encouraging a Page | 3 business model which is market led leading to incentives of improving production by the farmers with enlarged capacity of risk management.

Information technology was recognized as a fundamental solution to optimize effectiveness, scalability, and cost to the traditional choupals, thus it became 20% of the efforts of ITC’s eChoupal business model and it was the most crucial element of the business model.

Itc e choupal case study solution

Itc E-Choupal Case Study Essay IT for Change Case Study e-Choupal.

ITC Choupal Ppt |authorSTREAM