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Product placement is becoming an increasingly important way for brands to reach their target audience in subtle ways.
This placement of branded goods or services is often found in entertainment, namely in movies or TV. Ad Age reports that Superman: In most cases, these large brands will have paid large sums of money for their brand to be placed in these movies.
While the product placement cost can be high, the payout can be even higher for the brand. Aside from an increase in profits, product placement can also boost brand recognition. The goal is for the prospective consumer to be positively influenced by the brandwithout overtly noticing the placement of that brand.
The ultimate goal of superior product placement is to positively influence their perception of your brand or product so you buy it.
Just as with product placement in the media, big-name corporate brands will pay top dollar for prime space on the retail floor and on shelves. These large fees can make it difficult for smaller brands or businesses to break into the commercial retail market.
So, you may not be able to command top-notch shelf space at Safeway right away. You can, however, make connections with smaller local stores to get your products in front of consumers.
The advent and explosive popularity of social media means that the retail and ad landscape has had to change to keep pace. Even huge corporate brands now rely on Facebook, Twitter, Instagram, and YouTube to share, promote, and sell their products.
National product placement campaigns are, of course, expensive. The goal of your product placement campaign can be to get your brand out in front of your target audience. There are numerous low-cost or free way to achieve this goal: Facebook and Twitter are free spaces to share products with your followers.
Instagram is a perfect medium for visual product placement. YouTube can show your product being used by a media influencer.
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